In united kingdom, courier and delivery services have seen an increase in revenue in 2020 despite the lock-downs imposed by the British Government. More people rely on courier services today than ever before. But this also means that the competition is on the rise. If you want to take part in and succeed within this race, then we suggest you read on as we provide some useful advice on how to attract more customers to your UK courier company.
Create a New Marketing Strategy
Our world is changing, perhaps change is inevitable, and yet, recent global events has forced almost all businesses to re-evaluate their marketing strategy according to these events. Before you actually start marketing (or remarketing), you need to first sit down and think about which marketing techniques are most appropriate for your company. Particularly, if you are already established with decent amount of repeat customers, then, you already have a great idea as to what works and what doesn’t work for your specific market.
If you operate a relatively small courier business (perhaps an owner operator), or just about to start a new courier company, then you may not have tens of thousands of pounds to invest in large advertising campaigns (TV ads, radio, or large ad space in major publications), but the good news is that you can still achieve great outcomes due to technology and internet.
With the advent of mobile phone usage and social media, more and more UK businesses are opting for online advertisements and seeing a decent return on their investment. Other than choosing new marketing techniques, you also need to conduct research and find out as much as possible about your target audience. You need to put on a new lenses geared towards today’s business world. Ask yourself where do your ideal customers visit online, what social platforms they use, what comments they leave online and how you can show your message to them according to your findings.
Referral marketing (word of mouth) has stood the test of time in terms of acquiring new customers. When done correctly, it can be an absolute game-changer. In general, it creates a better return on investment, because it doesn’t require a large investment to begin with. People like being rewarded for simply recommending a business to a friend or family member. They get their rewards, and you get new customers. It’s a win-win for everyone. You can find hundreds of different ways to entice your current customers to spread the word about your courier business. Simply brainstorm ideas and implement them to see the results.
Facebook is one of the giants of social media, with approximately 2+ billion active users worldwide allows you to reach a wide audience. In United Kingdom, usage of social media platforms such as Facebook, YouTube, Instagram and others are becoming even more popular by the day.
There are several effective ways to spread awareness about your courier company on Facebook. One of them is by using Facebook Ads (relatively affordable compared to other forms of advertising), and the second one is by creating a Facebook business page and encouraging people in your area to like and follow you. Remember, its all about connections.
There are also various Facebook “buy-and-sell” groups that are created exclusively for the purpose of marketing and selling various products and services. You can join them and spread the word about your courier business. If your target audience is relatively young, then you may want to explore other social networks such as Instagram or TikTok.
Facebook Marketing for Courier Companies
Whether you are a start-up or already established large enterprise offering logistics and deliveries throughout England. Think of Facebook marketing as an avenue to reach your ideal audience. Having said this, most businesses (including courier companies) make an honest mistake when venturing in to FB marketing. That is to say "treat Facebook as a platform to share your company message" as opposed to just trying to sell your services.
Furthermore, create a content strategy which can include anything interesting for your audience.For example: if you service B2B customers in UK, then, important news about UK businesses, interesting facts about business growth, or anything else your audience may find interesting. Regardless of the target audience, you can always find smart ideas to share on your Facebook Business Page.
I am a small business operator, I don’t have to the time or FB marketing won’t work for me. This is the typical answer most small courier companies in UK use to not take advantage of using social media platforms to market their business. Remember that if other small businesses can use it with great effectiveness, why shouldn’t you?
Facebook offers great tools for advertisers through FB Ads and also provides very targeted advertising options. Meaning, if your ideal audience is located in London, then, you can use Facebook Ads to show your creative just to those living in London and pay only when your ads are seen. That’s powerful marketing tool available even for small courier companies in United Kingdom.
Every company that wants to be taken seriously in the 21st-century needs to have a website. Its not an option its a necessity. Creating a high-quality website (or updating an old one) can sometimes be costly, but the good news is that you do not need to spend thousands of dollars when you find a good developer.
The website is the public face of your courier company. So if it looks neglected, or some essential information is missing, or it doesn’t provide accurate information about your services, then, there is a high chance that the person looking at it will not want to work with your company.
Website Development & Optimization
If you are thinking of getting a new website (or updating your current one), then, avoid at all cost cheap overseas website development companies. Surely, some UK web development companies may be too expensive. But non-the-less you can find cost-effective web development companies that can create stunning looking website for your courier company.
Keep in mind also that on internet, competition to be shown in Google search results requires thorough website optimization (usually called Search Engine Optimisation). Once again, choose a reputable and experienced web developer. To save money consider a fully qualified Web Developer who also is an expert in Google Rankings. RankYa web development and wordpress seo services is highly recommended with over a decade of experience.
Creating and publishing blog posts can attract new potential customers to your website, and the best thing is it will cost you next to nothing. According to one study, approximately 90% of businesses that create blog posts regularly acquire customers from their online content. Also, you only create the content once and it will work for months and years on auto pilot bringing in potential customers.
When blogging, remember these 3 important questions
- What would be on interest to my target audience
- What questions they would ask Google. For example: ‘best courier companies in London’
- Create a blog post to answer that very question
Improve Your Courier Company Results Talk to Us
What would investing in a new courier management software mean to your UK courier business? With over 25+ years of experience in the courier and logistics software industry, we’ve created Delivery Master Courier Software to make sure that UK couriers (big or small) take advantage of its functionality and simplicity.
Already using a software that no longer caters for your courier company requirements? Talk to us. Your UK courier company is growing and you are thinking of upgrading operations to be more profitable, or not sure if a software package can benefit your particular courier company? Let us simplify the benefits of using your software Delivery Master Courier Software simply call 0333 30 55 250 or contact us