How to Promote a Courier Business

Operating a courier business in England can be both rewarding and profitable for the keen business owner. In fact, logistics and courier industry is expected to see exponential growth in coming years due to more and more consumers wanting express and reliable shipment options.

When we consider the popularity of smartphones coupled with British peoples love affair with online shopping, this opens up new possibilities to market and promote any type of courier business. In this blog post we’re going to share insights for how to promote a courier business in UK.

First Thing is First

When it comes to promoting any type of business, I’ll see it before I believe it won’t work, instead, you’ll need to believe it because then you’ll see it. This means, the right attitude, determination and going the extra mile is the key factors for growing a business.

Mind you, we are not talking about lending your courier delivery business one or two clients, but rather achieving great long-term results so that your particular courier company becomes well known and highly profitable. So, let’s begin, we’ll assume that you already have these in place:

• Planning / Goal Setting
• Communication skills
• Polite & Friendly
• Professional (well dressed, clean cut)

How to Promote a Courier Delivery Business in UK

Whether you are thinking of starting a new courier company in United Kingdom, already are offering delivery services, or thinking of expanding operations. There are countless different ways to promote and market your services. Accordingly, we’ll share with you 3 proven methods for promotion of your business.

Promote a Courier Business Through Referrals

Have in place tactics for referrals, it is no doubt that referrals are still the best way to promote any type of business in any industry. If you haven’t started your business operations, your family or friends is a good start. You could easily promote your services by asking family and friends to refer your new courier business.

If you already have a courier company, come up with referral strategies and make certain to have in place a referral system. Even if your company currently employs delivery drivers, you can train them to use your referral system. This could be special offers, business card, or even discount offers for future business or anything else you can think of according to the services you provide.

For example: think of a time when you got a parcel delivered to your home, did the courier simply asked for your ID and get you to sign for consignment and off they went? What a lost opportunity, don’t you think! Because the courier could have used that opportunity to get feedback about the service delivered, and also promote your referral system. Cost to your courier company? Nothing Nada.

Promoting a Courier Business with Google Business Profile

As you know that search engines like Google dominate the online world and when considering Google Business Profile is free to setup, it is a great way to advertise your business for free using Google Business Profile. Let your UK courier business stand out on Google with a free Business Profile here.

The way to get the most out of Google Business Profile is you thoroughly complete your profile and make sure that provide as much detail as possible. Remember, it is all about presentation. Google provides great resources here.

Also, do realise that your new courier business profile will be tied to Google Search and Google Maps. That means Google will send potential customers when people search for your services in your service locations.

What if you are an owner driver and your courier business doesn’t have a storefront in UK? No problem, you can still promote your business using Google Business Profile.

Perhaps the most important tip we can share for marketing your courier business on Google Business Profile is to get Google reviews. Reviews are like automated referral systems, therefore, make it easy for your valued customers to write a review and encourage them to leave one. We have seen many small business owners truly utilise the full potential of online reviews to grow their business on auto pilot.

Courier Business Promotion Through Specialisation

Businesses experienced in logistics, transportation, deliveries already know the importance of specialisation because UK’s logistics and courier sector covers wide spectrum of services. Whether you are sole trader or want your courier company to stand out from the rest, consider offering specialised service because it opens up new ways to promote your business.

Example: imagine a courier company who promises to delivery anything and everything compared to a courier who specialises in certain areas. Which would you choose?

• Refrigerated Deliveries
• Motorcycles
• Medical Deliveries
• Vehicle Parts
• Moving Home (Furniture & Household Items)
• Pianos
• Pets & Livestock

Specialisation offers distinct benefits because your valued customers understand that when it comes to certain type of deliveries, you are the one to get the job done right due to specialisation. But that’s not all because when you are an expert delivering certain items, this also provides targeted marketing.

Basic example: you could easily identify all Piano sellers in Great Britain or manufacturers and directly promote your courier business.

Promote Courier Services on a Website

Most start-up couriers, owner drivers or those with limited budget setting up a courier company in England do not realise the potential of having an online presence. Given the affordability of having a website, marketing your delivery services on your own website will do wonders in a long run.

What if you already have a website? Then, blogging is a great way to indirectly target potential customers. Basic example: you can easily share your expertise by creating an article detailing how to wrap fragile items, or how to send parcels quickly, difference between overnight courier vs same day couriers, and so on. Just ask yourself this "what if a potential customer of yours wants to know how to wrap a fragile item before sending using a courier service?".

When you create useful content on your own website, then, search engines like Google will send free traffic your way. This means free advertising for your courier business.

Talk to UK’s Logistics & Courier Industry Experts

Delivery Master software was developed as a game changer for courier businesses operating in England. Our exceptional support solutions coupled with delivery management software providing everything you need in a single easy-to-use software solution.

Start-up couriers to established courier companies can benefit from our vast experience in the courier and logistics software industry, Delivery Master Courier Software team is here to assist grow your UK courier business, talk to us, we’re here to help.

Contact Delivery Master Team