For some industries in United Kingdom, it has been a devastating year so far, and only few industries are still prospering. Essential services due to Covid-19 (and now its mutated UK variant) still continues because it must. But as you may be fully aware that UK London Taxi industry for example is just going through a bad time, really bad time in early 2021.
How about couriers? How about Courier Services? We still soldier on because we are needed. Whether you work for a large company with many fleets, or whether you got your own niche carved out in UK courier industry, you are needed. In fact, more so than ever before. The courier industry has become in recent times a formidable market to operate in due to the extreme rise in demand for its services.
Despite all the challenges we Brits all face in 2021, surprisingly new courier businesses are continually popping up throughout England. What that means is, you as a courier business owner must continue to improve and compete with other courier delivery companies (big or small).
Let’s examine larger global courier giants who already have infinitely greater resources, market penetration, brand familiarity, and a more diverse scope of well-provided delivery logistics services. However, there are many advantages open to smaller or newer courier businesses that they can exploit and utilise to create a stable, dynamic, and trustworthy brand image with all the benefits that come with it.
The Internet Paves the Way for Your UK Courier Business Growth in 2021
As you know, large UK courier companies have been around for years, so they have an established name and image in the market. With the ever-increasing popularity of social media, however, the tables have turned as far as marketing is concerned because now any company can quickly become popular without having a huge budget for promotional activities. Recent research has shown that 91% of people that own a smartphone will lookup services and goods (for reviews and general information) before making any purchase decision.
As an owner of a delivery company, you too can use the digital era to your advantage and do the bulk of your courier business marketing online (not just through digital marketing such as email marketing) but also through social media marketing.
Digital marketing generally includes pay-per-click search ads (mainly conducted through Google Ads), email marketing, and also running small ads or pop-up ads on related websites. Social media marketing can include anything from sponsored posts on Instagram to building a holistic online presence through a website, Facebook, LinkedIn, and Twitter.
Since most customers of courier companies look up prices and packages online, you can sponsor dynamic posts (indicative of your brand ethos) to lure potential customers to consider your courier services. Younger customers or entrepreneurs, in particular, are always keen to partner up with a new, fresh face in terms of a courier company because it may be more responsive to their needs in 2021.
Your Customers are as Valuable as Your Friends
Smaller courier companies can up their game with an increased and more powerful local presence and market penetration. Loyalty schemes (loyalty cards, bonus points, specialized packages) all go a long way in terms of customer retention, especially on the local scale from which a smaller logistics company can easily grow.
Plenty of research supports the idea that strategically placed discounts can substantially increase profit and revenue, particularly when the customer thinks they are getting an overall better value for their money as well as special more personalised attention.
Whether you are servicing general consumers or whether its business to business deliveries, approaching each of your customers from a point of view of a friend, can only improve your customers service relations.
Build Your Courier Company’s Online Presence
If you own a smaller courier company you must create amenities where you lack scope (as a larger company can cover a greater area with more services).
A smaller company has obvious financial limitations compared to already established larger ones, but you can’t stop nor should you, strive towards providing great user-friendly mobile ready website where your ideal customers can book services, track packages, register their concerns and queries, as well as schedule, pick up, and also perform other tasks related to their orders.
All of which will definitely translate in to convenience, personalised service, and trust in the eyes of your customers, as a result they’ll choose you over a larger courier company.
Delivery Master Courier Software Can Help
Created with UK courier business in mind, from design concept > functionality > usability > integration. Delivery Master Courier software offers an efficient and cost-effective solution for sameday, overnight and international courier services.
Whether you are just starting out, or you’ve already worked hard to build an established fleet and now looking for better outcomes and support, call 0333 30 55 250 and we’ll arrange a suitable time to detail the many benefits of using your new courier software and technology solutions ready for today’s UK courier industry.
Not sure about digital marketing but want to take advantage in a cost-effective manner? Not a problem at all because we can connect you with the right web developer and affordable digital marketer.
We’re here for you, patiently awaiting to show how delivery master courier Software coupled with Delivery Master Fleet Tracking System will contribute towards your courier company success, simply, contact us