In the year 2021, everything has changed, the world has changed, UK has changed. Challenges were always for all types of businesses, and yet, our courier service industry in United Kingdom still clings on. Because you are needed, Brits need their essentials. Be it shopping at Tesco or Sainsbury’s, or be it getting online purchases delivered.
Growing and marketing courier, logistics, delivery based businesses also changed in England. Today’s marketplace and marketing techniques are increasingly focused on a hybrid of various digital tools and social media components. Digital tools are vital not just for improving sales but also for maintaining interest in the services provided by any UK courier company. While traditional methods of advertising have always been used, it is easier and much cheaper to have greater impact by employing digital and social media marketing.
Digital sales can include any ‘sales’ made on the internet; this can be through social media marketing and online advertisements, content marketing, search engine optimisation, and a myriad of other techniques. We’d like to share with our valued customers some of the most popular digital tools at your disposal as a courier company to market your products, retain customers and achieve a larger market share.
Social Media Marketing for Courier Businesses
Everyone nowadays is glued to their smartphones, just look around, so every company large or small has realised social media marketing is the way to go for marketing towards today’s consumers. Brands that have had the greatest luck (many have thrived with absolutely no traditional marketing budget at all) have concentrated on creating a brand motto, logo, ethos, and image.
With these unique ideas, they create all manner of content from short video, posts, images, and written content to be used on social media platforms like Facebook, Instagram, Twitter, and also YouTube. Today, many companies prefer YouTube advertisements to TV since almost everyone now prefers these video-sharing platforms to conventional television.
Social media marketing can also be purchased by involving influencers (YouTube, Instagram, Facebook and others) or by paid sponsored posts on these platforms. Specificity is another aspect that allows social media marketing to be immensely popular. Ads run on Facebook and Instagram employ a very ‘specific’ criteria by using everything from interests to demographic while reaching a highly targeted audience. Courier companies that are looking to attract certain types of clientele (perhaps small to medium businesses) can find this technique very useful.
For example: you can not only create a Facebook business page for your courier company, you can also run Facebook Ads which allows you to create Audiences. Better yet, you can show your ads to business owners located anywhere in United Kingdom. Furthermore, you can also create ‘Custom Audiences’ re-connect with people who have engaged with your business, online or offline. That’s powerful form of advertising available to all courier companies.
Customer Service Through Your Website
Customer retention and new market penetration are proven ways to grow courier businesses of all sizes. Digital tools that enable greater customer confidence are complaint or query portals with supportive customer service staff and mechanisms, automated chat systems, information databases, blogs, and community-related measures.
Customers need to feel the company has their best interest at heart and that it is easy to get in touch and voice their concerns. This leads to repeat customers which benefits the brand image and has widespread financial advantages also. Basically, when your customers search for you online, they want to find you online.
Email Marketing for Courier Businesses
Email marketing has been used for many years with great success, although many business owners now debate its effectiveness in 2021, particularly, when we all need to clear spam email from our inbox. Does that means you can’t use email marketing for your courier business? Not at all, because much will depend on the type of deliveries you are offering, and the type of consumer interaction you set forth. The best way to avoid your email messages going straight in to your potential customers Junk Folder is is to use a verified email marketing service like MailChimp to reach as many people as possible.
MailChimp offers email marketing tools that are free up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000. Now, that’s good enough to explore email marketing.
Get Customers from Search Engines like Google
The market share of Google in UK is HUGE. That means, each day, millions of Brits use Google search engine. Courier companies can employ search engine optimisation (also known as SEO) to the same benefit as any other company.
Search engine optimisation techniques (such as selecting searched keywords, creating targeted content, using links and sharing your content) can help a website achieve a better rankings and more web traffic which can lead to higher sales and conversions. If you are on a tight budget and manage your own online marketing efforts, check out RankYa how to SEO videos on YouTube.
When you want to explore SEO for your courier company website, do keep in mind that there are many great United Kingdom based SEO companies. Furthermore, avoid at all cost cheap SEO companies or guru’s (usually from overseas countries) who practice bad SEO practices that are against Google guidelines. Instead, remember that with any type of good marketing, it has to be focused on long term results.
Affiliate Marketing? Depends on Who Your Courier Company Customers Are
If you’ve never heard of affiliate marketing or believe that its not for your courier company, think again. Nothing can be said certain until its tried. Crafting an affiliate marketing mechanism is very useful in which the courier company outsources a portion of the sales and marketing to individuals that get a small percentage from each closed deal. This works well, especially if the courier company is trying to market special packages to individuals like entrepreneurs or eCommerce establishments.
What Else Can You Do?
Apart from marketing, using technology to your courier business’s advantage can also bring forth great long term results. For example: if you are operating a sameday courier service, then, using delivery master same day courier software can streamline day to day operations automating many daily tasks. Couple that with our many years of experiencing in courier industry can ensure that your courier company can thrive in this ever changing courier industry in United Kingdom.
Created with UK courier business in mind, from design concept > functionality > usability > integration. Delivery Master courier software offers an efficient and cost-effective solution for sameday, overnight and international courier services.
Whether you are just starting out, or you’ve already worked hard to build an established fleet and now looking for better outcomes and support, call 0333 30 55 250 to arrange a suitable time for us to detail the many benefits of using your new software and technology solutions ready for today’s UK courier industry, contact us