Every business nowadays has to realise that it has to go digital not just to stay relevant but also to offer services and accessibility that customers in England have grown to expect. Courier companies are no different, and due to the nature of your services, it makes just as much sense for you to incorporate digital solutions not just to grow your customer base but also to respond to and capitalise on demands of your customers.
Take for example the comprehensive booking wizard guides you through booking entry, with automated mileage calculation for pricing and costs. By using the postcode lookup integration the quality of the data input will improve, which helps eradicate failed deliveries due to address errors.
How about online booking for customers? Not a problem because its fully integrated into the Delivery Master Back Office System. The Customer Web Portal allows your customers to book jobs online and to receive real-time status updates of jobs held on their account without having to call your office.
Delivery Master courier Software provides sameday courier software & mobile technology which streamlines managing a sameday courier business. The Delivery Master Back Office System is available either as a fully managed hosted service or a traditional on premise software installation.
Now let’s talk about some fresh ideas for you to consider implementing for your UK courier business growth.
You’ve Got Email
Email marketing is still a popular way to reach more customers especially locally about the benefits of choosing your company along with informing them about your packages or specialised services you provide. Email marketing also works wonders for maintaining your existing customer base and keeping in touch with them with exciting promotions, discount offers, new service packages, and just to say Merry Christmas. You could use the email campaigns with email signatures to direct your loyal customers to provide reviews for your business.
Email lists can be built substantially by offering discounts for sign-ups or through regular advertising, and yet, its a tool not to be underestimated. Email marketing programs are also a cost-effective investment as they provide you with new ideas and also provide graphic-designer templates that can make more of an impression.
Customers always flock to a courier that has a well-worked out loyalty program. Loyalty programs give dividends and or rewards for each purchase of a service or for continued trust in the company itself. You can give a loyalty card or set up a points system that can be credited or debited from each customer’s account. This is a particular incentive for larger customers like e-commerce enterprises that will be utilising your delivery services on a regular basis.
Having an app for your courier company to simplify customer experience is a great idea as well, and it also allows a range of other features for each customer such as checking the status of deliveries.
Social Media for UK Couriers
Social media has become a formidable tool for all types and sizes of courier businesses in United Kingdom, as it can be used to create outreach in a younger demographic especially younger entrepreneurs and small business owners that need reliable shipping partners “you”. It is now considered more effective than any other form of advertising simply because it is used by a lot more people of every age and profession. What’s even better is that there are ways to measure your marketing campaign success through statistical analytics the major players provide (especially on Google, Instagram, and Facebook).
Social media for businesses can also attribute much of its success to its targeting options and specificity as it allows your business to choose the area, demographic, and a range of other chosen features such as preferences in order for you to target a suitable audience. This usually provides better results overall and can lead to greater customer conversion.
Own a Courier Company in United Kingdom
We’re here to help, whether you want us to put you in touch with affordable digital marketers or whether you want us to guide you to grow your UK courier company using Delivery Master Courier Software.
We’re here for you fully equipped with unmatched experience in courier and logistics industry in United Kingdom as well as exceptional customer support. We’ve created a courier software solely for UK couriers offering you easy to use yet powerful functionality that simplifies day to day operations of courier businesses based in UK.
Thinking of upgrading, or you are already using an outdated software package that no longer caters for your courier company growth? We’re here to help, call 0333 30 55 250 so that we can highlight the benefits of using our solutions and support services. We’re looking forward to contributing towards your courier company growth, simply contact us