It doesn’t matter which company, how big or small, it doesn’t matter how much buzz and advertising is thrown at it, the only way to gain the trust of customers is through providing exceptional customer service and great value for money service. Think of your favorite shop you regularly buy from, or think of the big courier logistics companies in England or the world. FedEx, DHL these brands all began with the same goal as your courier company. Growth and profitability.
Just like these multinational companies understanding the fact that there are always new opportunities for growth, your very business can also take advantage of new and better ways of doing business. For example: its not possible to succeed in UK courier industry if your business is not using digital technology. One main reason is because technology provides efficiency and productivity.
You may at this stage reason as to say "well, I own a small fleet of drivers and business is good" but realise the honest mistake of those courier companies who think like that. They will not be around for long. That you can be sure of.
Customer trust in any courier business is built over time because the company follows certain practices that delivers value, but also because it invests time and effort in the smaller aspects of running a business.
Customers tend to return to and recommend companies where they are treated well, where their concerns are given a priority and solved. Also where pricing parcel deliveries are created after reflecting on client feedback. Customer loyalty is a result of certain techniques employed by a courier business day to day, everyday.
Knowledge Is Indeed Power for Your Courier Company Growth
Any courier company that is gearing for success needs to operate off of the right information. Exhaustive market research is indispensable in formulating strategies and becoming competitive. Customer data will reveal requirements and preferences which your courier company can use to its advantage to carve out a niche. Many smaller courier companies also achieve market penetration by identifying and catering to a certain limited demographic (young entrepreneurs for example) and then growing from there.
Make sure the data and statistics you have obtained are as accurate as they can possibly be. Being ahead of the game and inside the customer’s wants is a great way to solidify the influence your company holds and to achieve steady growth. Always obtain information (and statistics if possible) about your customers as well as competitors so that you can identify the opportunities and provide a better service. If you can provide a better pricing point on any of the established packages your competitors offer with service just as efficient, you can achieve growth faster.
For example: according to research conducted by FedEx, sectors in our economy selling crisis-proof products such as vital food and medical supplies are forecasted for steady growth. Do keep in mind that there are others as well. What this means is the fact that, if you are already providing courier services for such products (medical deliveries) then, you are in a great position. If not, perhaps its time to look in to it to diversify so that your courier company can also turn Covid-19 crisis in to new opportunities.
Strategise & Digitise
Marketing has grown by leaps and bounds in just the past couple of decades, but for past several years, some of the most effective techniques have been digital and social-media-based marketing. Regardless of the stage that your courier logistics business is at, use all the digital and social media marketing techniques at your disposal from email marketing to Facebook ads.
Shift in global business towards automation has proven to increase productivity as well as profits. Just because you are in a courier industry doesn’t mean you can’t automate certain processes. For example: providing a Customer Web Portal to allow your customers to book jobs online and to receive real-time status updates of jobs held on their account without having to call your office? That’s one task (important one at that) automated. Using Delivery Master Courier Software solutions there are many other areas that you can use technology to accomplish.
Most companies now rely more on social media presence and advertisements (Facebook, Instagram, YouTube) to influence and attract customers as opposed to billboards or television promotion. The aim is to appear approachable to the potential customer as well as to be well-versed in their demands and requirements. If that can be combined with flawless service delivery as well as competitive rates, then your courier company is set for strong presence in UK courier industry.
The Brand Image for Your Courier Company
Successful brands and companies have a strong vision that customers can take a liking to and connect with. Successful courier business marketing must also have a powerful and dynamic brand image and ethos. Many companies in history have used specially crafted characters, logos, or taglines to have this effect so that they are memorable in the mind of the customer and can be identified by their services wherever they are advertised.
Every business, in any industry must also have a vision and work towards building a brand image that can be trusted to provide a quality service and great customer experience. Whether its the clean and modern courier van with your brand logo, or whether its your courier driver’s professional presentation and customer service. Every aspect of your courier business makes the total whole. Using delivery master software created for same day courier companies can also help in a sense that your customers can begin building trust because you can now provide what they want. Digital options for delivery management.
Courier Software Created for Couriers in United Kingdom
Let’s be honest, building a successful business is not easy as it takes time, energy and relentless effort. Strategy which is thoroughly thought out and planned will do wonders no doubt. But what if there is a great way to invest in your courier company to grow? This is where you too can count on our years of courier and logistic industry experience. Delivery Master offers an efficient and cost-effective solution for sameday, overnight and international courier services.
Fully functional easy to use and integrate courier management software created specifically for UK Courier companies. For your courier business success.
Whether you are just starting out, or you’ve already worked hard to build an established fleet and now looking for better outcomes and support, call 0333 30 55 250 and we’ll arrange a suitable time to detail the many benefits of using your new courier software and technology solutions ready for today’s UK courier industry. We’re looking forward to contributing towards your courier company success, simply, contact us