Many business growth strategies target an endless array of new customers which can be financially rewarding in the short term, but real growth is achieved by a large number of repeat clients that you can call loyal. Remember all the hard work and relentless pursued of business growth that you’ve already put in to your courier business. Because to be able to say "Yes, my valued customers are loyal repeat customers" means that your business on the right track.
The golden rule of any successful business is that we just can’t rest on our laurels. Loyalty marketing is a great way to retain your existing customers, and also rapidly achieve the growth you want by creating a reliable, trustworthy image to gain more customers.
While lead generation, product promotions, and a formidable online social media presence are all important components of greater market penetration, loyalty marketing is little understood and sometimes overlooked by some courier companies in United Kingdom.
Loyalty marketing is especially effective for newer or smaller courier companies since it can have a domino effect in a local setting as good word of mouth recommendations always spread fast. Word gets around in England. It also increases the chances of getting larger clients and bigger contracts as opposed to non-recurring one-off smaller contracts.
Loyalty Marketing & Its Uses
Loyalty marketing is the name given to a set of strategies that revolve around retaining present clients and influencing them to give their repeat business to the company in question. The stratagems used are to provide certain calculated benefits to customers so they want to continue using your courier company or form a long-term partnership with it for all their courier and shipment needs.
The primary focus of loyalty marketing is not on attracting a new clientele per se, but to get more continuous orders from existing clients and allowing the service delivery to speak for itself (which in turn will naturally attract new clients of a similar nature for your courier company.).
Loyalty marketing is profitable and cost-saving strategy. Here’s why:
- Research has shown that it costs the courier company a lot more money to attract new customers than it takes to provide quality services to repeat clients or eCommerce partners. It is also a question of effort as new clients take time, effort, and often calculable financial investment to make them aware of the company’s efficiency and service delivery. By opting to provide perks to repeat customers and investing in their ‘loyalty’ the company saves a lot more money. ‘Customer Acquisition Cost’ is an important financial reality for courier companies as each step in lead generation is money out of the company’s pocket.
- Previous customers are already acquainted with your services and efficiency. Selling them new and improved services (even at a higher profit margin) is much easier than convincing a completely new potential customer.
- Research has shown that you can have a 10% to 25% chance of converting a new customer using traditional marketing techniques, but as much as an 80% chance of converting a previous customer who already had a positive experience with your company.
- Referrals and recommendations from current customers is one of the best ways to gain new customers as social proof is already attained.
Use loyalty marketing to your advantage by seeking and working towards achieving positive customer feedback. As said in The Bible "ask and you shall receive", this principle is also true within business arena. Meaning, holding polls and designing quick questionnaires to find out how to improve your courier services to the needs of current customers can better position your future efforts.
Provide Better User Experience Using Technology
Today, your customers use digital devices to access their needs, its part of life to own a smartphone. Meaning, its unlikely that your new customers will find you through Yellow Pages or Newspaper listings. Instead, gaining new customers will involve digital platforms and online search in one form or another.
Delivery Master Courier software offers an efficient and cost-effective solution for sameday, overnight and international courier services. For instance: when a customer makes an online booking you will receive an e-booking notification in your Back Office System.
The customer online booking automatically inputs all the job’s details into your Delivery Master Software Back Office System. As soon as your office staff have confirmed and allocated the job, the customer can track any entered POB & POD information using the Customer Web Portal’s Order History screen. POB & POD information can either be inputted on the Back Office System or Delivery Master Mobile App. Gathering all the customer data in one place is just the start of power packed features you’ll love using.
Whether you are just starting out, or you’ve already worked hard to build an established fleet and now looking for better outcomes and support, call 0333 30 55 250 and we’ll arrange a suitable time to detail the many benefits of using your new courier software and technology solutions ready for today’s UK courier industry. We’re looking forward to contributing towards your courier company success, simply, contact us