A significant part of courier business success is getting the word out in a manner that is both effective and also does not break the bank. This is true whether a courier company is just starting out in United Kingdom, or already established with regular client base.
In the initial days of trying to achieve greater market penetration, money can be wasted on marketing campaigns that are either inadequate or ill-suited to the needs of courier businesses. The following tips can help you achieve a formidable customer base and better value for the money invested in marketing.
Old school techniques like printing leaflets, buying billboard space, newspaper advertising and other advertisement medium still can work very well despite speculation that they are not as relevant in the smartphone age. If your budget allows it, definitely invest in traditional methods of advertising especially if you want to establish your niche locally.
Do realise the fact that, today in 2021 where your customers are using the internet to do all sorts of things including searching for better courier companies, you need to make sure that your business is ready and is in front of your future customers, as a result:
Be Online & Be Found in Google
A courier business needs to have an online presence in order to be considered reliable, legitimate and competitive. All your brand assets needs to reflect the quality and professionalism of your company, therefore, do not shy away from investing in quality digital asset creators who understand the importance of quality of your brand logo, website and content which highlights your courier company difference.
One of the most important aspects of marketing online is being able to show up in Google search results. The most effective and quick way to accomplish this is through creating Google My Business listing. This is a free service by Google where all local businesses can show up in Google Maps. Furthermore, your website can show up prominently in Google search results allowing different avenues to attract business.
Modern courier Software packages such as Delivery Master Courier Software is similarly a brilliant investment for growth as it helps in better and efficient service delivery. It does so in a range of ways such as managing and sorting orders, providing options for customers to place orders online with real-time notifications, and also by incorporating laser focused option using Delivery Master Fleet Tracking System, your particular company can provide holistic and future ready courier business.
Each courier business needs to have specific branding components at play for maximum success in the market. Ensuring quality, durable packaging goes a long way in customer retention as well as excellent service delivery. Breakage and damage to parcels need to be prevented so suitable packaging (bubble wrap and other materials) should be used and wherever applicable: specialised vehicles and trained delivery staff. The name, colors used, logo, images, even fonts you use are part of the branding process, as a result, much thought must go into what will make your United Kingdom based courier company stand out.
Can You Really Service Every Business Type and Locations in England?
When brainstorming to strategise which particular niche you will serve, make sure that you work out your specific niche instead of targeting wide range of business groups. If you are just starting out in UK, understand the fact that you can specialise in a particular niche, e.g. medical deliveries, refrigerated delivery service, document deliveries, fresh produce, or fragile items etc. Furthermore, you can and should focus on serving a specific location/s first to begin building loyal customer base.
As you may be aware that its more difficult to service every type of business and every location throughout England if you are just starting out. Its easier to branch out serving other business groups as well as other locations as your company grows and becomes profitable for you to invest back in your courier delivery business.
Discounts for Loyal Customers
Who doesn’t like a great discount? Offering a referral bonus to returning customers works wonders since people are always looking for courier businesses that are customer-oriented and offer loyalty programs.
Implement systematic customer feedback through your website customer support section as well as through physical comment cards and go a step further by telling customers they can get discounts on future deliveries by recommending the company to friends and other business owners. Having loyalty cards or coupons is another way to build lasting loyalty in the business.
The introduction of specialised discounted bulk prices for small or medium businesses and entrepreneurs can also go a long way in solidifying your market position.
Network to Build Connections
Even the largest and well-established global courier companies are unable to operate everywhere and provide a steady stream of range of services. For this reason, they engage small to medium courier businesses to provide a range of services in particular areas as part of an outsourcing plan.
Building strategic business partnership is a great way to use the reliability and services of different courier companies to partner with your courier business may be a great way to grow your business quicker.
Own a Courier Company in United Kingdom?
We’re here to help, whether you are an owner driver with a your own van, or whether you are starting out offering same day deliveries, delivery master Courier Software is designed for UK courier businesses wanting to use technology to get the edge in our ever competitive courier niche.
The good news is, despite the competitiveness of UK courier industry, there is room for growth and profits as courier and delivery industry its expected to grow exponentially due to the global world we are living in. And the great news is, you can rely on our unmatched industry experience.
We’re here to help sharing our proven experience with you so that you too can position your courier business ready for tomorrows. Call 0333 30 55 250 so that we can detail the advantages of using our software and technology solutions and support service. We’re looking forward to contributing towards your UK courier company growth, simply contact us