The courier industry is one of the hardest to succeed in especially in the ongoing UK’s Covid-19 crisis in which there is a colossal dependence on good reliable delivery services for every item imaginable. To fill the gaps left by larger, global couriers, smaller courier companies are stepping in and expanding their scope of operations. With the help of some basic tips, smaller couriers can increase their chances of being more competitive in their areas of operation.
Planning for Courier Business Success
A company goal plan is essential but a digital marketing plan is also of the utmost importance as everything depends on your customer retention and your business outreach. No business today is able to succeed without investing in digital marketing (even if they are well established) such as email marketing, pay-per-click ads as well as social media marketing, from advertisement videos to Facebook and Instagram posts. A well-thought-out plan can allow measuring every aspect in detail from the target demographic to the budget to return on capital. Even small things like a brand tagline can have a significant impact on customer trust, retention, and conversion.
Specialisation for Deliveries
Our team here at Delivery Master Courier Software understand that smaller sized UK couriers generally have limited resources from which to strategise extensive marketing as well as to expand their share of the market. But you must know that what matters is the quality of your services. Any courier company is as good as the quality of services that it provides, and the team that is responsible for ensuring that quality.
With that in mind, it helps if the courier has specialised their scope of operations.
Certain courier companies for example only carry out food or medical deliveries, some only deal with antiquities, some offer same day deliveries, some with furniture and large goods deliveries, and so on and so forth. Accordingly, they are able to invest in specialised vehicles and other equipment as well as software that allows them to become highly competitive in that area and gain customer trust and market penetration faster than if they were ‘a jack of all trades.’ so to speak.
What we mean is, although its possible to branch out servicing distinct packages / items, its always easier to grow from specialised services. For example: you can begin with same day courier services, then branch out to also provide overnight international deliveries.
Procuring and managing storage space in relation to your area of choice is also essential. Any growing courier company needs to have adequate storage facilities to store and sort parcels, and if they operate primarily in food deliveries, for example, that means having adequate cold storage amongst other things. Once again, tackling the growth of your courier business can benefit from specialisation.
The Concept Behind The Name. Your Courier Business Name
Human beings since the beginning of time have loved and responded to a good story. A brand and its marketing efforts are no different. It is not enough to just have an impressive setup and reliable services, your courier company needs to tell a story to captivate potential customers.
A brand image, ethos, motto, and background attracts customers and makes you an established name in the local market. Give some thought to creating a narrative that explains why your courier company is a step above the rest, and is founded on principles of integrity and trustworthiness, and that will contribute to greater customer retention in the long term.
If you are just starting out in UK courier industry, don’t hesitate nor think that you need not start branding now. Think of your favorite brand, for example: Dr. Martens knowing that every success story has small and humble beginnings.
This we believe is the road you are travelling on each day within United Kingdom streets, working hard, delivering, serving customers (hiring others if you have already established with larger fleet), competing on every front be it with other courier companies, fuel prices or service rates.
Our team is here to help simplify technology and detail how it can assist in growing your courier company. Delivery Master Courier Software is created with UK courier companies in mind, couple that with our years of experience in UK courier and logistics industry, means that the road to operating a better courier business can start here