According to Statista, global trade growth is forecast to rise by 5.3% in 2021. And the growth in the UK eCommerce industry is a major driver for our country’s postal and courier market. In 2020, the estimated revenue of the industry was £19.6 billion, once again, that is, nineteen billion and then some, pounds £, not $ dollars.
The courier industry is extremely saturated especially in the wake of the last decade with the phenomenal rise in online shopping and eCommerce. It is not enough to be efficient or even to wield the latest technology to be successful as a courier business in today’s highly competitive courier industry. A multiple strategy-based approach can substantially increase your share of success.
It’s All About The Product
Never underestimate the need for quality in the product you are selling. In the case of a courier company, the product is the range of services you provide for the convenience of customers. The services include everything from features of the actual delivery all the way to customer service.
Services can be optimised by the use of Delivery Master courier Software which enables courier companies to provide a range of useful tools, not just to their own management and employees but also to end customers. Route optimisation, customer service portals, real-time package tracking and notifications, vehicle logs all go into providing better services that are suited to the customer demands of today.
For that reason ‘the product strategy’ has become immensely popular and resonates with customers because it shows that the entire focus is on the product and services that the company provides. A product-centric approach dominates most marketing campaigns because it is no-nonsense approach and speaks directly to the heart of the consumer, thus inspires trust in the company.
For courier businesses just starting out, customer trust (especially locally in the area of operation) is a good indicator of success. A courier company also needs to subtly elaborate on how its range of services is more efficient, cost-effective, or more personable than its competitors.
Name Your Price for Shipment
Price is one of the more important factors in any customer or entrepreneur’s decision when they opt for or partner up with a courier services provider. While service provision, customer service, convenience, etc are all vital factors, in the end, pricing emerges as the major differentiator between different courier companies. The more competitive your pricing strategy the more customers you will gain and the added revenue can be invested back into the company to include better vehicles, technology, and so forth.
Pricing factors into marketing in an essential way as most services and products are marketed with the line ‘only at the price of…’ to attract customers. The pricing will also determine your market penetration as well as the number of long-term clients and repeat customers. Although competing on price alone would be disastrous without unique value add, nonetheless competitive rates for deliveries must be worked out.
Delivery Service With a Smile
There is an old business saying that you too may have heard "if you haven’t dressed yourself with a smile, don’t open shop". Because you operate a customer based service, the front public facing part of your courier services is your delivery drivers interacting with customers on daily basis. Surely, they are aware of the importance of customer service, and yet, there is always room for improvement. Its the biggest room in the house.
Training your team members for providing even better customer experience should be on to do list in 2021. To that end better-looking vehicles, crisp clean uniforms, automated mechanisms for delivering packages (such as people being able to sign through an app to signify receipt) are all marketable aspects of a courier business that can lead to glowing reviews and a greater market share.
Polls have also shown that a smiling deliveryman (or deliverywoman), special stationery, or other courteous approaches can make a customer feel more welcome and appreciated. All of which can help to them recommending your courier company to their friends and family.
Using Delivery Master Courier Software is Also a Smart Strategy
If someone was to show you strategies that could improve your daily operations of your courier services, would you at least consider it? Of course you would, Delivery Master Courier Software offers an efficient and cost-effective solution for sameday, overnight and international courier services.
Fully functional easy to use and integrate courier management software created specifically for UK Courier companies. For your UK courier business.
Whether you are just starting out, or you’ve already worked hard to build an established fleet and now looking for better outcomes and support, call 0333 30 55 250 and we’ll arrange a suitable time to detail the many benefits of using your new courier software and technology solutions ready for today’s UK courier industry. We’re looking forward to contributing towards your courier company success, simply, contact us